Teenagers are one of the hottest targets of the ad industry. This PBS program looks at some of the companies that are most aggressively trying to sell their products to them. It's been estimated that the teen market is worth about $300 billion a year to those selling a wide variety of products, so competition is fierce when it comes to capturing the attention of young people on TV, the radio, and the Internet. Questions are posed regarding the role that advertisers may actually play in creating demand for products that ...
Read More
Teenagers are one of the hottest targets of the ad industry. This PBS program looks at some of the companies that are most aggressively trying to sell their products to them. It's been estimated that the teen market is worth about $300 billion a year to those selling a wide variety of products, so competition is fierce when it comes to capturing the attention of young people on TV, the radio, and the Internet. Questions are posed regarding the role that advertisers may actually play in creating demand for products that teens might otherwise ignore. Teen marketing executives, a professor in communications, and other experts offer their views on how teens are spending their money. Elizabeth Smith, Rovi
Read Less
Add this copy of Frontline: the Merchants of Cool to cart. $5.99, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by PBS.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. 2005 Run time: 60. Providing great media since 1972. All used discs are inspected and guaranteed. Digital copy/codes may be expired or not included. We ship orders daily and Customer Service is our top priority!
Add this copy of Frontline: the Merchants of Cool to cart. $6.19, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2005.
Portions of content provided by Rovi Corporation. © 2024 Rovi Corporation.