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From Big Data to Big Profits: Success with Data and Analytics

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From Big Data to Big Profits: Success with Data and Analytics - Walker, Russell
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In From Big Data to Big Profits , Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions.

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From Big Data to Big Profits: Success with Data and Analytics 2015, Oxford University Press, USA, New York

ISBN-13: 9780199378326

Hardcover