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Friction: Passion Brands in the Age of Disruption

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Friction: Passion Brands in the Age of Disruption - Rosenblum, Jeff, and Berg, Jordan
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Discuses "how to create a passion brand: a brand that breaks its addiction to traditional advertising; a brand that cuts through the hype of the latest media technology; a brand that focuses on behaviors over messaging; a brand that empowers its customers and dominates the competition"--Back cover.

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Friction: Passion Brands in the Age of Disruption 2017, powerHouse Books

ISBN-13: 9781576878361

Hardcover