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Franchising: The Business Strategy That Changed the World - Shook, Carrie, and Shook, Robert L, and Cherkasky, William B (Foreword by)
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Anyone seeking to buy into one of the best franchise operations--where the failure rate is less than 5% vs. 65% for nonfranchise businesses--will find this fascinating report invaluable in making the right choice. Featured in this book are in-depth profiles of ten of the most successful companies in the history of franchising . . . including Dunkin' Donuts, Midas Mufflers, and H&R Block.

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Franchising: The Business Strategy That Changed the World 1993, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780130656087

Hardcover