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The franchise industry provides a route for self-employment for individuals with little or no previous business management experience, and also represents an attractive method of expansion for companies which have only a limited supply of capital, or who wish to benefit from the increased motivation displayed by franchisees over that which can be engendered in hired managers.

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Franchising 1991, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273036265

Trade paperback

Franchising 1988, Trans-Atlantic Publications

ISBN-13: 9780273029571

Trade paperback