This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Groucutt's passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the ...
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This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Groucutt's passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the marketing mix beyond the traditional 4P and 7P frameworks to encompass a new 10P framework. Concise, affordable and comprehensive in content - this text is a must for all introductory marketing courses.
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Add this copy of Foundations of Marketing to cart. $19.99, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2015 by Palgrave Macmillan.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9781403903273.
Add this copy of Foundations of Marketing to cart. $19.99, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2015 by Palgrave Macmillan.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9781403903273.
Add this copy of Foundations of Marketing (Palgrave Foundations Series) to cart. $16.35, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2005 by Palgrave Macmillan.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Add this copy of Foundations of Marketing (Palgrave Foundations Series) to cart. $25.93, very good condition, Sold by Y-Not-Books rated 3.0 out of 5 stars, ships from Rotherwas, HEREFORDSHIRE, UNITED KINGDOM, published 2005 by Palgrave.
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Very good. Bumped edges Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries.
Add this copy of Foundations of Marketing to cart. $48.80, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2005 by Palgrave MacMillan.
Add this copy of Foundations of Marketing (Palgrave Foundations Series) to cart. $90.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Palgrave Macmillan.
