The work should provide a foundation/introductory text for students studying international marketing, either as part of a marketing degree or as a unit within a general business programme. The book presumes no prior knowledge of marketing issues and readers are given chapter objectives and summaries. The text is kept simple, but aims to explain and analyze the theories of international marketing using examples from various firms in different industries. Market research among many students has led to a simplification of ...
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The work should provide a foundation/introductory text for students studying international marketing, either as part of a marketing degree or as a unit within a general business programme. The book presumes no prior knowledge of marketing issues and readers are given chapter objectives and summaries. The text is kept simple, but aims to explain and analyze the theories of international marketing using examples from various firms in different industries. Market research among many students has led to a simplification of lists and avoidance of excessive descriptions with an emphasis on explanation and analysis.
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Add this copy of Foundations of International Marketing to cart. $44.53, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Cengage Learning EMEA.
Add this copy of Foundations Intnl Marketing to cart. $85.23, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Cengage Learning.
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Fine. Trade paperback (US). Glued binding. 264 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Foundations Intnl Marketing to cart. $102.99, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 264 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Foundations Intnl Marketing to cart. $103.00, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2010 by Cengage Learning.
