Football Fortunes: The Business, Organization and Strategy of the NFL

Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue; explains the intricacies of the league's expansions and mergers, territories and relocations; the operation and organization of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and ... Read More

Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue; explains the intricacies of the league's expansions and mergers, territories and relocations; the operation and organization of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $19.99 Title: Football Fortunes: the Business, Organization and Strategy of the Nfl by Frank P. Jozsa, Jr Publisher: McFarland & Company, Inc., Publishers Print ISBN: 9780786446414, 0786446412 eText ISBN: 9780786455614 Edition: 2010 Format: PDF eBook	$19.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ