What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge ...
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What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.
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Fine. Trade paperback (US). Contains: Line drawings, Unspecified. Methods for Social Inquiry . 9 b/w illus. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Focus Groups for the Social Science Researcher to cart. $27.03, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2019 by Cambridge University Press.
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New. Trade paperback (US). Contains: Line drawings, Unspecified. Methods for Social Inquiry . 9 b/w illus. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Contains: Line drawings, Unspecified. Methods for Social Inquiry . 9 b/w illus. Intended for professional and scholarly audience.
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New. Trade paperback (US). Contains: Line drawings, Unspecified. Methods for Social Inquiry . 9 b/w illus. Intended for professional and scholarly audience.
Add this copy of Focus Groups for the Social Science Researcher to cart. $43.81, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2019 by Cambridge Univ Pr.