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Focus Groups as Qualitative Research / David L. Morgan

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Focus Groups as Qualitative Research / David L. Morgan - Morgan, David L
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The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and ...

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Focus Groups as Qualitative Research / David L. Morgan 1996, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761903437

2nd Revised edition

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