Providing an exploration of revenue acquisition methods for sport organizations, this second edition focuses on conventional income sources, including ticket sales premium seating options concessions and the sale and execution of corporate sponsorships. It includes examples to illustrate the best practices employed by sport managers.
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Providing an exploration of revenue acquisition methods for sport organizations, this second edition focuses on conventional income sources, including ticket sales premium seating options concessions and the sale and execution of corporate sponsorships. It includes examples to illustrate the best practices employed by sport managers.
Read Less