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Financial Forecasting and Planning: A Guide for Accounting, Marketing, and Planning Managers

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Financial Forecasting and Planning: A Guide for Accounting, Marketing, and Planning Managers - Garrison, Sharon Hatten, and Davidson, Wallace N, and Garrison, Michael A
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This work offers a concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual genertion of sales forecasts and budgets. It is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely aspect on profits of a number of internal and external forces. Each of the steps in this complex process is fully described in this ...

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Financial Forecasting and Planning: A Guide for Accounting, Marketing, and Planning Managers 1988, Praeger, New York

ISBN-13: 9780899302652

Hardcover