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Fashion Merchandising: Principles and Practice

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Fashion Merchandising: Principles and Practice - Clark, James
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This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel ...

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Fashion Merchandising: Principles and Practice 2020, Bloomsbury Academic, London

ISBN-13: 9781352011104

2nd edition

Paperback

Fashion Merchandising: Principles and Practice 2014, Red Globe Press, London

ISBN-13: 9781137413871

Paperback