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Fading Ads of Philadelphia - O'Toole III, Lawrence, and Langdon (Foreword by), and Jump, Frank (Foreword by)
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Philadelphia's faded ads are history in plain sight. They are tangible remnants of changing neighborhoods and industries, and Fading Ads of Philadelphia presents a new way to view these forgotten urban stories. Join author and photographer Lawrence O'Toole as he explores these physical touchstones of the city's history--a sign for a bygone family business seen only from the elevated train tracks, the Gretz smokestack advertising the now defunct Kensington brewery and an ad for the Midtown Theater that is slowly reappearing ...

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Fading Ads of Philadelphia 2012, History Press, Charleston

ISBN-13: 9781609495435

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