Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, ...
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Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteris
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Add this copy of Exploring Mass Media for a Changing World to cart. $5.00, very good condition, Sold by Dunaway Books rated 4.0 out of 5 stars, ships from Saint Louis, MO, UNITED STATES, published 1999 by Routledge.
Add this copy of Exploring Mass Media for a Changing World to cart. $7.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1999 by Lawrence Erlbaum Associates.
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Seller's Description:
Very Good Condition. Used book, very good condition, all pages clean. Quantity Available: 1. ISBN: 0805829164. ISBN/EAN: 9780805829167. Pictures of this item not already displayed here available upon request. Inventory No: ABE367120780.
Add this copy of Exploring Mass Media for a Changing World to cart. $8.00, good condition, Sold by Bluewater Books rated 5.0 out of 5 stars, ships from Fort Gratiot, MI, UNITED STATES, published 2000 by Lawrence Erlbaum Associates.
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Good. No dust jacket as issued. Highlighting/underlining. Wraps have edge wear and scratches, there is a quarter inch tear at the foot. Trade paperback (US). Glued binding. 349 p. Audience: General/trade.
Add this copy of Exploring Mass Media for a Changing World to cart. $26.47, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Routledge.
Add this copy of Exploring Mass Media for A Changing World to cart. $28.17, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1999 by Routledge.
Add this copy of Exploring Mass Media for A Changing World to cart. $42.32, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 1999 by Routledge.
Add this copy of Exploring Mass Media for A Changing World to cart. $74.60, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2017 by Routledge.
