This important new book concerns the marketing of recreation and leisure experiences. While the service marketing model moved marketing into a new era, it didn't recognize that today, recreation and leisure experiences drive the market. The ways in which people choose to live, work, and play have resulted in leisure experience becoming a key component of lifestyle.This book is a compilation of what is known about the marketing of experiences, and is intended for both beginner and more advanced marketers. Written in a ...
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This important new book concerns the marketing of recreation and leisure experiences. While the service marketing model moved marketing into a new era, it didn't recognize that today, recreation and leisure experiences drive the market. The ways in which people choose to live, work, and play have resulted in leisure experience becoming a key component of lifestyle.This book is a compilation of what is known about the marketing of experiences, and is intended for both beginner and more advanced marketers. Written in a conversational yet instructive style, Experience Marketing: Strategies for the New Millennium engages the reader in a process of discovery to determine a preferred course for improved marketing approaches in diverse settings.As a wide variety of organizations in the commercial, private, nonprofit, and public sector are increasingly involved in the marketing of experiences to diverse groups, O'Sullivan and Spangler's book is a valuable resource in enhancing the quality of life for customers and clients.
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Add this copy of Experience Marketing: Strategies for the New Millennium to cart. $3.18, good condition, Sold by Friends of the Phoenix Library rated 3.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 1998 by Venture Pub.
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Seller's Description:
Good. This is a former library book with library stickers and stamps. 100% of this purchase will support literacy programs through a nonprofit organization!
Add this copy of Experience Marketing: Strategies for the New Millennium to cart. $9.95, like new condition, Sold by Rainy Day Paperback rated 3.0 out of 5 stars, ships from Bethel, CT, UNITED STATES, published 1998 by Venture Pub.
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Seller's Description:
FINE. As new-gift quality! "experience marketing…new strategies for customer-centered approaches…a re-positioning of the public parks and recreation industry…"
