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Event Portfolio Planning and Management: A Holistic Approach

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Event Portfolio Planning and Management: A Holistic Approach - Ziakas, Vassilios
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Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their ...

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Event Portfolio Planning and Management: A Holistic Approach 2017, Routledge, London

ISBN-13: 9781138081994

Paperback

Event Portfolio Planning and Management: A Holistic Approach 2013, Routledge, London

ISBN-13: 9780415526715

Hardcover