Aimed at top and middle management, and also students and teachers of business and economics, this book examines the current and future state of European business. The author believes that self-determination, affluence, freedom, extensive social welfare, and unity in variety, are all strongly European characteristics which will be fundamental to success in the next century; and that European business, with its ability to adapt to many different markets, is best-placed amongst the three major trading blocks - Europe, Japan ...
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Aimed at top and middle management, and also students and teachers of business and economics, this book examines the current and future state of European business. The author believes that self-determination, affluence, freedom, extensive social welfare, and unity in variety, are all strongly European characteristics which will be fundamental to success in the next century; and that European business, with its ability to adapt to many different markets, is best-placed amongst the three major trading blocks - Europe, Japan and the USA - to make the most of the opportunities created by the single European market, the opening-up of Eastern Europe, and the world-wide liberalization of trade. Despite current uncertainties, Dr Henzler's outlook for the future of Europe and its economy is generally optimistic. The book analyzes present practice and conditions, and also provides a personal vision for the future.
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Add this copy of Europreneurs: the Men Who Are Shaping Europe to cart. $9.02, like new condition, Sold by The Parnassus BookShop rated 5.0 out of 5 stars, ships from Newport, WA, UNITED STATES, published 1994 by Bantam Press/Transworld Publishers.
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As New in As New jacket. Size: 8vo-over 7? "-9? " tall; Type: Hardback First Edition First Printing Hardcover Book and Dust Jacket As New. A thought-provoking study of current and future European business practices and an emerging generation of fifty or more "Europreneurs", all outstanding leaders of large corporations. Handsome & immaculate blue cloth binding w/gilt titles, tight & solid volume. Interior pristine. 308 pages. 8.75 x 5.75 inches. Bantam Press/Transworld Publishers,
