Looks at the role of entrepreneurship in Europe and describes the balance between entrepreneurial personality and process in a cross-disciplinary approach. Two principal frameworks of analysis are used in the text, and cases look at failure as well as success. It examines the stages of new business development, focusing particularly on the entrepreneur, the marketing and financing of a new venture, and how the venture is harvested with maximum profit.
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Looks at the role of entrepreneurship in Europe and describes the balance between entrepreneurial personality and process in a cross-disciplinary approach. Two principal frameworks of analysis are used in the text, and cases look at failure as well as success. It examines the stages of new business development, focusing particularly on the entrepreneur, the marketing and financing of a new venture, and how the venture is harvested with maximum profit.
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Add this copy of European Casebook Entrepreneurship and New Ventures to cart. $91.93, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Prentice Hall.
