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European Business: Text and Cases

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European Business: Text and Cases - Barnes, and Davison, Leigh, and Barnes, Ian, Dr.
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This primer for undergraduate and BTEC students combines text and cases in one volume. Focusing on the European business environment, it examines the effect of the single European market, the changing competitive environment for businesses and the role of EC institutions.

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European Business: Text and Cases 1998, Butterworth-Heinemann, Oxford

ISBN-13: 9780750618366

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