Eurasia's Emerging Megamarkets: Building Your Tomorrow in China, India, and Russia by Paul Fischer is a groundbreaking book for anyone doing business in today's global economy. Author Fischer introduces the concept of Eurasia as a strategic entity for long-term positioning and a viable complement to investments in industrialized countries. The book describes a comprehensive, not piecemeal (e.g., only China), approach to internationalization by methodically showing readers how to leverage Eurasia's main markets, not simply ...
Read More
Eurasia's Emerging Megamarkets: Building Your Tomorrow in China, India, and Russia by Paul Fischer is a groundbreaking book for anyone doing business in today's global economy. Author Fischer introduces the concept of Eurasia as a strategic entity for long-term positioning and a viable complement to investments in industrialized countries. The book describes a comprehensive, not piecemeal (e.g., only China), approach to internationalization by methodically showing readers how to leverage Eurasia's main markets, not simply through exports, but through systematic investment to acquire key accounts and to establish strategic alliances. Written with business leaders, university faculty, and policymakers in mind, and based on real project experience, the book offers comparative information on 16 industries and proposes a 6-step approach to secure leadership. This primer is necessary reading for anyone planning to expand into high-growth economies that are less affected by the financial crisis.
Read Less
Add this copy of Eurasia's Emerging Megamarkets: Building Your Tomorrow to cart. $44.29, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2009 by Booksurge Publishing.
Add this copy of Eurasia's Emerging Megamarkets: Building Your Tomorrow to cart. $58.41, very good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2009 by Booksurge Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Book has been well cared for. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
