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Ethnography for Designers - Cranz, Galen
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Ethnography for Designers teaches architects and designers how to listen actively to the knowledge people have about their own culture. This approach gives structure to values and qualities. It does this by noting the terms and underlying structure of thought people use to describe aspects of their culture. By responding to underlying cognitive patterns, the architect can both respond to the user and interpret creatively. Thus, ethno-semantic methods can help designers to enhance their professional responsibility to users ...

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Ethnography for Designers 2016, Routledge, London

ISBN-13: 9781138121096

Paperback

Ethnography for Designers 2016, Routledge, London

ISBN-13: 9781138121089

Hardcover