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Ethnicity, Inc. - Comaroff, John L
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In Ethnicity, Inc., John L. and Jean Comaroff explore a range of intriguing, disturbing, even absurd phenomena to analyse a new moment in the history of human identity: its rampant commodification. Ethno-theme parks; Native American casinos; Scotland the brand; a world religion declared to be intellectual property; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the growth of marketing firms that target specific ethnic populations are just some of the ...

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Ethnicity, Inc. 2009, University of Chicago Press, Chicago, IL

ISBN-13: 9780226114729

Trade paperback

Ethnicity, Inc. 2009, University of Chicago Press, Chicago, IL

ISBN-13: 9780226114712

Hardcover