Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. Each chapter begins with a list of learning outcomes and ends with an extensive chapter review. ...
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Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. Each chapter begins with a list of learning outcomes and ends with an extensive chapter review. It includes 14 new cases to illustrate and apply the key principles. It includes new chapter on co-operative enterprises (Chapter 12). It uniquely unites entrepreneurship and innovation. It looks at the process of entrepreneurship from both a small and large organisational perspective. It examines the theory and practice of innovation. It gives attention to innovation diffusion theory and to the challenges of commercialisation with disruptive technologies.
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Add this copy of Entrepreneurship and Innovation: Readings and Cases to cart. $55.73, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by Tilde Publishing.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 9780734611055.
