For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students ...
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For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu
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Add this copy of Entrepreneurship: Strategies and Resources to cart. $4.01, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Marsh Publications.
Add this copy of Entrepreneurship: Strategies and Resources to cart. $4.01, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Marsh Publications.
Add this copy of Entrepreneurship: Strategies and Resources to cart. $4.03, good condition, Sold by EB-Books LLC rated 4.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2007 by Marsh Publications.
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Good. Used book that is clean, average condition without any missing pages. 100%Money-Back Guarantee. Satisfaction 100% guaranteed! Ship within 24 hours! !
Add this copy of Entrepreneurship: Strategies and Resources to cart. $8.02, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2007 by Marsh Publications.
Add this copy of Entrepreneurship: Strategies and Resources to cart. $36.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Marsh Publications.
Add this copy of Entrepreneurship: Strategies and Resources to cart. $57.91, new condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2007 by Marsh Publications.
Add this copy of Entrepreneurship: Strategies and Resources to cart. $137.32, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Marsh Publications.
Add this copy of Entrepreneurship: Strategies and Resources to cart. $26.58, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780130909954.
Add this copy of Entrepreneurship: Strategies and Resources to cart. $6.31, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Prentice Hall.
Add this copy of Entrepreneurship: Strategies and Resources (3rd Edition to cart. $7.08, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2002 by Prentice Hall.
