Consolidating the disciplines of advertising, direct reponse, promotion, and publicity is a more efficient and money-saving way to sell both products and services. Integrated marketing can accomplish this, and this comprehensive manual explains the integrated marketing apporach in depth--and in easy-to-understand language.
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Consolidating the disciplines of advertising, direct reponse, promotion, and publicity is a more efficient and money-saving way to sell both products and services. Integrated marketing can accomplish this, and this comprehensive manual explains the integrated marketing apporach in depth--and in easy-to-understand language.
Read Less
Add this copy of Entrepreneur Magazine: Guide to Integrated Marketing to cart. $9.85, new condition, Sold by Newsboy Books rated 5.0 out of 5 stars, ships from Ontario, CA, UNITED STATES, published 1996 by Wiley.