Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats ...
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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
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Add this copy of Entertainment-Education: a Communication Strategy for to cart. $29.55, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 1999 by Routledge.
Add this copy of Entertainment-Education: a Communication Strategy for to cart. $35.02, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 1999 by Routledge.
Add this copy of Entertainment-Education (Routledge Communication Series to cart. $56.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1999 by Routledge.
Add this copy of Entertainment-Education (Routledge Communication Series to cart. $64.27, very good condition, Sold by Title Wave Books rated 5.0 out of 5 stars, ships from Albuquerque, NM, UNITED STATES, published 1999 by Routledge.
Add this copy of Entertainment-Education: A Communication Strategy for to cart. $67.62, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1999 by Routledge.
Add this copy of Entertainment-Education: A Communication Strategy for to cart. $70.44, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1999 by Routledge.
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