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Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance

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Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance - Shefrin, Hersh
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Behavioral finance pioneer Shefrin addresses the biases that can take organizations off course and shows how to run psychologically smart businesses--specifically as it affects the bottom line.

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Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance 2008, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071494731

Hardcover