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The balance of power in the global economy is shifting. In this Good to Great-style guide to assessing the competitive threat of emerging-market rivals, a team of renowned experts in international business practices helps corporate leaders develop a strategy for maintaining market dominance.

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    eBook icon EPUB eBook Emerging Markets Rule: Growth Strategies of the New Global Giants

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    • Title: Emerging Markets Rule: Growth Strategies of the New Global Giants by Mauro F. Guillen; Esteban Garcia-Canal
    • Publisher: McGraw-Hill Professional
    • Print ISBN: 9780071798112, 0071798110
    • eText ISBN: 9780071798129
    • Edition: 2012 1st edition
    • Format: EPUB eBook
    $27.00
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