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Emarketing Strategies for the Complex Sale

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Emarketing Strategies for the Complex Sale - Albee, Ardath
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For the complex sale to succeed, marketing managers need authentic and value-based ways to engage the prospect. This book reveals proven methods for using relevant information to establish expertise, reach customers, and stand apart from the competition at every stage of the complex sale.

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Emarketing Strategies for the Complex Sale 2009, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071628648

Hardcover