This is a "how to" book. Stephen Kosslyn offers step-by-step guidelines for creating graphs that convey data in clear and attractive ways. This is also a "why it works" book. Kosslyn, a noted psychologist, bases his recommendations on extensive research into how the brain perceives and processes visual information. As he demonstrates, an awareness of the connections between the eye and the mind can make all the difference when creating or reading graphs. In Elements of Graph Design, Kosslyn helps you determine the ...
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This is a "how to" book. Stephen Kosslyn offers step-by-step guidelines for creating graphs that convey data in clear and attractive ways. This is also a "why it works" book. Kosslyn, a noted psychologist, bases his recommendations on extensive research into how the brain perceives and processes visual information. As he demonstrates, an awareness of the connections between the eye and the mind can make all the difference when creating or reading graphs. In Elements of Graph Design, Kosslyn helps you determine the appropriate format for a graph based on the data to be presented and your purpose in presenting it. He then focuses on the nuts and bolts of graph construction - the framework, the labels, the use of color and texture. Dozens of examples of effective and ineffective graphs are described and dissected in light of what is known about human visual perception. The result: easy-to-follow, unambiguous graphs that virtually anyone can understand immediately. Elements of Graph Design is for anyone who creates graphs, whether by computer or by pencil and paper. It is for anyone who relies on graphs in school work, presentations, or business reports. It is for anyone who wants a better understanding of the graphs used by newspapers and magazines, politicians, and advertisers (Kosslyn includes a chapter on how graphs can be used to misrepresent data). Finally it is for anyone interested in the mechanics of perception, memory, and cognition that come into play not just when we read graphs, but in any visual encounter.
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Add this copy of Elements of Graph Design to cart. $1.26, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 1993 by W.H. Freeman & Company.
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Add this copy of Elements of Graph Design to cart. $1.99, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1993 by W.H. Freeman & Company.
Add this copy of Elements of Graph Design to cart. $4.19, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1993 by W.H. Freeman & Company.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Elements of Graph Design to cart. $4.19, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1993 by W.H. Freeman & Company.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Elements of Graph Design to cart. $19.49, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1993 by W.H. Freeman & Company.
Add this copy of The Elements of Graph Design to cart. $19.58, good condition, Sold by Fireside Bookshop rated 5.0 out of 5 stars, ships from Stroud, GLOUCESTERSHIRE, UNITED KINGDOM, published 1993 by W.H. Freeman & Co Ltd.
Add this copy of Elements of Graph Design to cart. $19.95, like new condition, Sold by West Coast Bookseller rated 4.0 out of 5 stars, ships from Moorpark, CA, UNITED STATES, published 1993 by W H Freeman & Co.
Add this copy of The Elements of Graph Design to cart. $26.46, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1994 by W.H. Freeman & Company.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780716723622.
Add this copy of Elements of Graph Design to cart. $29.47, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by W H Freeman & Co.
Add this copy of Elements of Graph Design to cart. $42.84, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1993 by W.H. Freeman & Company.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
