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Electronic Media: An Introduction

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Electronic Media: An Introduction - Gross, Lynne Schafer
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"Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--

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Electronic Media: An Introduction 2012, McGraw-Hill Education, New York

ISBN-13: 9780073526164

11th edition

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Electronic Media: An Introduction 2009, McGraw-Hill Humanities/Social Sciences/Languages, New York, NY

ISBN-13: 9780073378862

10th Revised edition

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Electronic Media: An Introduction 2009, McGraw-Hill

ISBN-13: 9780077481414

Trade paperback