"Jonah Berger es uno de esos raros pensadores que combina los conocimientos basados en la investigaci???n con una gu???a inmensamente pr???ctica. Estoy agradecido de ser uno de los muchos que han aprendido de este maestro." -Jim Collins, autor de "Good to Great" coautor de "Built to Last" Todo el mundo tiene algo que quiere cambiar. Pero el cambio es dif???cil. A menudo, persuadimos, presionamos y empujamos, pero nada se mueve. ???Podr???a haber una mejor manera? Los agentes de cambio exitosos saben que no se trata ...
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"Jonah Berger es uno de esos raros pensadores que combina los conocimientos basados en la investigaci???n con una gu???a inmensamente pr???ctica. Estoy agradecido de ser uno de los muchos que han aprendido de este maestro." -Jim Collins, autor de "Good to Great" coautor de "Built to Last" Todo el mundo tiene algo que quiere cambiar. Pero el cambio es dif???cil. A menudo, persuadimos, presionamos y empujamos, pero nada se mueve. ???Podr???a haber una mejor manera? Los agentes de cambio exitosos saben que no se trata de presionar m???s, o de proporcionar m???s informaci???n, sino de ser un catalizador. Los catalizadores eliminan los obst???culos y reducen las barreras para el cambio. En lugar de preguntar: "???C???mo podr???a cambiar la mente de alguien?", hacen una pregunta diferente: "???Por qu??? no han cambiado ya? ???Qu??? los detiene?" El catalizador identifica las barreras clave para el cambio y c???mo mitigarlas. En este libro aprender??? c???mo los catalizadores cambian de opini???n en las situaciones m???s dif???ciles: c???mo los negociadores de rehenes consiguen que la gente salga con las manos en alto y c???mo los vendedores consiguen que los nuevos productos se pongan de moda, c???mo los l???deres transforman la cultura organizativa y c???mo los activistas encienden los movimientos sociales. Este libro proporciona una poderosa forma de pensar y una serie de t???cnicas que pueden conducir a resultados extraordinarios. Ya sea que usted est??? tratando de cambiar a una persona, transformar una organizaci???n, o cambiar la forma en que toda una industria hace negocios, este libro le ense???ar??? c???mo convertirse en un catalizador.// "Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great , coauthor Built to Last Everyone has something they want to change. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. In this book you'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements. This book provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
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Add this copy of Elcatalizador(Thecatalystspanishedition) Format: to cart. $12.44, new condition, Sold by Websew Inc rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2022 by Reverte Management International.
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New. Text in English, Spanish. Trade paperback (US). Glued binding. 288 p. Contains: Illustrations. Language: spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Add this copy of El Catalizador (the Catalyst, Spanish Edition): Cómo to cart. $42.31, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Reverte Management International.
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Fine. Text in English, Spanish. Trade paperback (US). Glued binding. 288 p. Contains: Illustrations. Language: spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
