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Eisenhower's War of Words: Rhetoric and Leadership - Medhurst, Martin J (Editor)
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This volume paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes were central to the ongoing battle with the Soviet Union. Examining both foreign and domestic crises, Eisenhower's War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to ...

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Eisenhower's War of Words: Rhetoric and Leadership 1994, Michigan State University Press

ISBN-13: 9780870133404

Hardcover