Skip to main content alibris logo

Effective Health Risk Messages: A Step-By-Step Guide

by , ,

Write The First Customer Review
Effective Health Risk Messages: A Step-By-Step Guide - Witte, Kim, Dr., and Meyer, Gary, Dr., and Martell, Dennis P
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in ...

loading
Effective Health Risk Messages: A Step-By-Step Guide 2001, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761915096

Trade paperback

Effective Health Risk Messages: A Step-By-Step Guide 2001, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761915089

Hardcover