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E-commerce Industry Chain: Theory and Practice

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E-Commerce Industry Chain: Theory and Practice - Shuai, Qinghong, and Li, Zhongjun, and Zhang, Yun
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This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce ...

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E-Commerce Industry Chain: Theory and Practice 2023, Springer Verlag, Singapore, Singapore

ISBN-13: 9789819900428

Hardcover