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E-business - Kulkarni, Parag, and Jahirabadkar, Sunita, and Chande, Pradip
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E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and ...

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E-business 2013, OUP India, New Delhi

ISBN-13: 9780198069843

Paperback