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E-Business Marketing - Sanders, William B, and Albert, Terri C
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Designed to bridge the gap between the science of e-Business marketing and its practice, this text provides a conceptual framework that's complemented with applications. It is useful for undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in e-commerce and e-Business Foundations.

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E-Business Marketing 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130352910

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