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Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave

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Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave - Alter, Adam
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'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to ...

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Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave 2014, Oneworld Publications, London

ISBN-13: 9781780745831

Mass-market paperback

Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave 2013, Oneworld Publications, London

ISBN-13: 9781780742649

Paperback