Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, Lise McKean explores the complex interrelations among religion, the political economy of India, and global capitalism. In this close look at the business of religion, McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage ...
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Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, Lise McKean explores the complex interrelations among religion, the political economy of India, and global capitalism. In this close look at the business of religion, McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage of Hindu institutions makes competition for its support greater than ever. Using materials from guru's publications, the press, and extensive field research, McKean examines how participation by upper-caste ruling class groups in the Divine Life Society and other Hindu organizations further legitimates their own authority. With a remarkable selection of photographs and advertisements showing icons of spirituality used to sell commodities from textiles to cement to comic books, McKean illustrates the pervasive presence of Hindu imagery in India's burgeoning market economy. She shows how gurus popularize Hindu nationalism through imagery such as the goddess, Mother India, and her martyred sons and daughters.
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Add this copy of Divine Enterprise: Gurus and the Hindu Nationalist to cart. $12.95, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 1996 by University of Chicago Press.
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Seller's Description:
Former library book with the usual stamps stickers and labels. The item shows wear from consistent use but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover if applicable. Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs access code or other supplemental materials.
Add this copy of Divine Enterprise: Gurus and the Hindu Nationalist to cart. $42.99, good condition, Sold by Literary Cat Books rated 3.0 out of 5 stars, ships from Machynlleth, Powys, WALES, UNITED KINGDOM, published 1996 by University of Chicago Press.
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Seller's Description:
Very Good with no dust jacket. 0226560104. Underlining and annotations in pencil in the Chapters 1 and 10 (intervening pages unmarked). Some corner-fold creases.; 361 pages. Slight wear to spine, covers and corners. In vg condition excepting the pencil underlining / annotations in Ch.1 and Ch.10.; xviii, 361 pages.
