Excerpt from Distributed Lag Models of Response to a Communications Mix One of the problem areas in marketing of great practical and theo retical significance about which much remains to be learned is the nature of market response to a firm's marketing mix Extensions and elab orations of economic theory have been proposed which lead to nonnative de cision rules for obtaining an optimal mix of price, advertising, and product quality given certain general assumptions about sales response functions [35, Chapts.l and Explicit ...
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Excerpt from Distributed Lag Models of Response to a Communications Mix One of the problem areas in marketing of great practical and theo retical significance about which much remains to be learned is the nature of market response to a firm's marketing mix Extensions and elab orations of economic theory have been proposed which lead to nonnative de cision rules for obtaining an optimal mix of price, advertising, and product quality given certain general assumptions about sales response functions [35, Chapts.l and Explicit response functions of a complex nature have been formulated by Kotler [2t] and Urban [42] in building models for mar keting mix decisions in the case of new products. In applying these struc tures, the parameter-setting was done judgementally. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Add this copy of Distributed Lag Models of Response to a Communications to cart. $17.46, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2018 by Forgotten Books.
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