With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? How often does consumer engagement actually go further than the "like" button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn't just reshaped mass media; it's altering behavior as well. Truly ...
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With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? How often does consumer engagement actually go further than the "like" button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn't just reshaped mass media; it's altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you'll find that:* Selling is dead, but ongoing conversation thrives* Consumers generate the best content about brands* People tune out noise and listen to feelings* Curiosity leads the marketing team* Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you've been looking for to boost your brand into new territory!
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Add this copy of Disruptive Marketing: What Growth Hackers, Data Punks, to cart. $2.02, good condition, Sold by Orion Tech rated 4.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2016 by AMACOM.
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Fair in fair dust jacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of Disruptive Marketing: What Growth Hackers, Data Punks, to cart. $2.97, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2016 by Amacom.
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Add this copy of Disruptive Marketing: What Growth Hackers, Data Punks, to cart. $2.97, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2016 by Amacom.
Add this copy of Disruptive Marketing: What Growth Hackers, Data Punks, to cart. $2.97, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2016 by Amacom.
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Add this copy of Disruptive Marketing: What Growth Hackers, Data Punks, to cart. $9.82, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2016 by Amacom.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
