Skip to main content alibris logo

Display Advertising with Real-Time Bidding (Rtb) and Behavioural Targeting

by , ,

Write The First Customer Review
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting - Wang, Jun, and Zhang, Weinan, and Yuan, Shuai
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

loading
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting 2017, Now Publishers, Norwell, MA

ISBN-13: 9781680833102

Trade paperback