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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity - McGrath, Rita Gunther, and MacMillan, Ian C
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You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity 2009, Harvard Business Review Press, Boston, MA

ISBN-13: 9781591396857

Hardcover