This book reveals the extraordinary story of one of the most intensely personal battles in British commercial history - the fight between British Airways and its competitor, Virgin Atlantic. Charting the bitter rivalry between Richard Branson and BA chairman Lord King, this book draws on extensive interviews and documentary evidence, including Branson's personal diary, to present a portrait of commercial competition descending into obsession and paranoia, and resulting in BA's payment of #610,000 in damages to Branson after ...
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This book reveals the extraordinary story of one of the most intensely personal battles in British commercial history - the fight between British Airways and its competitor, Virgin Atlantic. Charting the bitter rivalry between Richard Branson and BA chairman Lord King, this book draws on extensive interviews and documentary evidence, including Branson's personal diary, to present a portrait of commercial competition descending into obsession and paranoia, and resulting in BA's payment of #610,000 in damages to Branson after admitting a series of dirty tricks designed to bring his airline down to earth.
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Add this copy of Dirty Tricks: British Airways' Secret War Against to cart. $19.51, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Virgin Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780753504581.
Add this copy of Dirty Tricks Paperback Martyn Gregory to cart. $35.25, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Warner Futura.