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Direct Response Advertising Made Easy

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Direct Response Advertising Made Easy - Entrepreneur Press, and Barnes, Roscoe
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This is a guide to the nuts and bolts of advertising in newspapers, magazines, online, by direct mail, and on TV and radio. It includes the 18 most common advertising mistakes, 18 ways to create copy that induces response, and nine trigger phrases that command attention.

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Direct Response Advertising Made Easy 2006, Entrepreneur Press

ISBN-13: 9781599180465

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