This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where digital methods become an essential element of their integrated marketing strategy from the onset. We will approach the topic strategically, but also dive into elements of tactical execution across all the major digital channels: search, display, email, social, and mobile. Our approach will focus on the ultimate business goals and results of a marketing strategy -- and how ...
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This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where digital methods become an essential element of their integrated marketing strategy from the onset. We will approach the topic strategically, but also dive into elements of tactical execution across all the major digital channels: search, display, email, social, and mobile. Our approach will focus on the ultimate business goals and results of a marketing strategy -- and how to frame these objectives and measure them for success -- rather than just showcase every "shiny new object," app, or social network. Given the rapidly changing subject matter in the book, we'll provide extensive examples, tools and resources for use outside the confines of the text, and in a special section at the end of each chapter.
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Add this copy of Digital Marketing to cart. $34.51, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Wessex, Inc.
Add this copy of Digital Marketing to cart. $99.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Wessex, Inc..
Add this copy of Digital Marketing to cart. $117.54, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Wessex, Inc..
Add this copy of Digital Marketing to cart. $151.75, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Wessex, Inc.
