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Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers

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Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers - Bhatia, Aditi
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Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

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Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers 2023, Routledge, Oxford

ISBN-13: 9780367820565

Hardcover