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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities - Singh, Nripendra (Editor), and Kansra, Pooja (Editor), and Gupta, S L (Editor)
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Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities 2024, Emerald Publishing Limited, Leeds

ISBN-13: 9781804553435

Hardcover