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Digital Darwinism: Seven Breakthrough Strategies for Surviving in the Cutthroat Web Economy

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Digital Darwinism: Seven Breakthrough Strategies for Surviving in the Cutthroat Web Economy - Schwartz, Evan
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A follow up to "Webonomics", this text looks at the rapid changes in the web ecconomy over the last couple of years and provides the reader with a sophisticated set of tools to help create, expand or enhance his/her business. Evan Schwartz also explores companies that have so successfully exploited the new rules of the web economy that their entire business or most of their profits are web-based.

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Digital Darwinism: Seven Breakthrough Strategies for Surviving in the Cutthroat Web Economy 1999, Penguin Books Ltd, London

ISBN-13: 9780140286847

Paperback